| Machine was commissioned to create the visual effects for Mad Cow’s re-launch of crisp brand, Seabrooks in a VFX feast!
The spots follow two stereotypically frustrating situations, before the crisps are munched and then the totally unexpected VFX fuelled moments in which they are resolved.
Using a combination of VFX software the team at Machine hoisted a ‘diving’ footballer off the ground, sweeping him across the entire length of the pitch into the back of a CG net, up into the air and straight out of the stadium – all in-front of a full capacity football stadium! Impressive crowd replication meant Machine could increase the stadium’s crowd from 30 extras to an animated crowd of tens of thousands!
The second of the Seabrooks spots included the technically creative build of an entire CG car, including elements from both interior and exterior. While the occupants stare from inside, the car is spectacularly blown away into multiple pieces - including all their clothes!
The car in it’s entirety, and the characters’ clothes were all built by Machine’s innovative CG team - leaving the ‘Chavs’ sitting on the chassy, with nothing on apart from their medallions!
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